Why is it that top sales professionals always close their deals while others are constantly getting outperformed? Too often, it is the fear of rejection. In order to grow your business, you need to be able to sell the products and services that you offer. Your business depends on those sales. You have to have a passionate attitude about your business and what you do, without being afraid of hearing “no”. You will hear the word “no” countless times. That does not mean that you should give up. On the contrary, a no means you should keep at it.