Cold calling: how to get past the gatekeeper (Part 1)

One of the biggest challenges for many salespeople is to be put through to the decision maker in a cold call. You’ve generated enough leads, prequalified your prospects, summoned up all your courage, and you’re making the first call…but it ends quite abruptly with the receptionist or personal assistant. Second call, same result. Third call, again. You’re not made for cold calling? Nonsense. This is where the fun begins.